completely是什么意思 Appliances channels were completely deceived Pollution

 PAGE * MERGEFORMAT 6 Appliances channels were completely deceived PollutionFor some time, credit management initiatives to become a household electrical appliance enterprises competing operating criteria, the main focus of the non-credibility of the speculation on the concept, we have called the initiative of another faith. However, the overall industry, the business landscape has not changed, on the contrary, the entire industry at the deception but in a restless atmosphere. In fact, the concept of fraud hype is just tip of the iceberg, more serious problem is that home appliances sales channels has been met with an unprecedented ‘cheating’ pollution, but the brand manufacturers and brand channels, feeling, but deliberately avoided only. This shows that the so-called advocates of good faith is only faith in the use of the name of everyone, by the name of the integrity of another kind of deception in reality. Today, the role of household electrical appliance enterprises advertising has clearly had weak sales. Even play a role, it is only sent to the channel where consumers can come, however, is ultimately what brands consumers sending out from the channel would not know. In 2000 the South a large consumer electronics company to do a survey, 80% of China’s home appliance channel consumers to the brand of choice prior to no clear plan, they are all within the channel through the comparison of repeatedly before finally complete their purchase decision-making. Canada put the cost of their advertising to the vote, it is better to use a small fee to create their own channels ‘promotional cheat system’, this view has been achieved to some extent the consensus in the industry. A high degree of homogenization of the brand, there is no fundamental difference between the inner. Price war is that each brand of rotation Zuozhuang games, branded products do not exist between the absolute price gap. Channels, promoting consumer not buying the periphery, so differences in the way sellers to become the main differences between brand-name products. Chinese household electrical appliance in the current market environment, the brand manufacturers focus on sales and consumers are placed in the nearest compartment ‘within the last mile’ , there is no difference in points, only to play to deceive, not individual behavior, but a real group phenomenon. Channels within the model are mainly four kinds of deception. One false statistics to deceive. Brand manufacturers in some of the data points, statistical agencies focus on data mining false store sales were very bad to do, so many Chinese home appliances statistical ranking of data is not water, while the direct is a fake, such statistical information has been lost that should be some significance. Second, the printing of publicity materials promote cheating. Promotional materials including the payment of printing a single page and the fuselage of the publicity materials, which printed the text are exaggerated, a lot of content is a serious distortion, almost certainly that there is no channel for a domestic appliance brands spread of material printed in accordance with ‘ Advertising Law ‘request to write to. Rub side documents to deceive the third way is not absolutely Du. In the present appliance stores in almost every booth has its own brand products have a variety of business or a certificate, certificates. Countries have already banned the channel where the appraisal is still flooded. Many documents are mostly businesses, according to media reports of pseudo-self-made certificate, or an illegal social and commercial organizations of the appraisal of illegal material, while the brand manufacturers have openly put such a pseudo-documents put on the counter, consumers have been engaged in a dazzling but I do not know of the measures. The fourth and most serious kind of fraud model is an oral direct sales force to deceive. Classes at the counter before the station promotions are brands employ its own direct sales personnel, these personnel are trained prior to the induction of specialized training, training content in addition exaggerated product features and business related information, there are a number of cheating customers skills, in addition to direct sales among different brands is commonplace to the vicious attacks. Dominated by three feet and the counter mode of direct sales personnel are four kinds of cheating the main manipulators. These direct sales force brand manufacturers generally do not have a fixed contract between the employment relationship, call at any instant, the cure that is to go, once consumers discover their fraud, the brand manufacturers to salespeople who tend to put the responsibility on a push, and then dismissed The. We have also seen, for one, two, three differences in the quality of the market of consumers and the state administration of the intensity of different sizes, different levels of fraud within the marketing channels are also very different intensity: ‘a market that some falsehoods, and the secondary market full of falsehoods, and 3 the market a little myth ‘, has become the industry’s guild regulations. Household electrical appliance enterprises seems to have no marketing, marketing has become a ‘fool marketing’, a team can be fraudulent salespeople may be the best marketing tool, therefore, we also rely heavily on what is advertising? Chinese home appliance channel fraud has reached alarming proportions. ‘Sales force totally dependent on channel power, channel power completely rely on deception force’ in this twisted logic has been regarded as a model group as a whole, horrible to the extreme. This is an abnormal abnormal operation of the theory, China’s home appliance industry is Banded. We have also seen, in the home appliance brand in the channel where accusing him of cheating, when its ‘channels were’ not only failed to stop them from cheating, but the tacit connivance of, because they do not control who the grounds that, in what way, as long as sales were shipping can be a competitive boon. The integrity of the home appliances business is not only brands but also of ‘channels, their’ thing. Hope the reputation of the brand on channel noise is not only to prices and brands are noisy, it is better to hear the clamor for its own credibility. Channels, all of the cheating are serious violations of consumer rights, consumer credit is a very limited resources, severe overdraft can not but lose the credibility of China’s household electrical appliance, leaving our market no longer exists. We expose the deception in order not to be deceived is to no longer be deceived. Science around us to learn a foreign brand it, what is the real way to do business, how much credibility, the market is as big.

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