PepsiCo Inc. has agreed to buy Quaker Oats Co., the maker of Gatorade and Cap"n Crunch cereal, for $13.4 billion in stock, a source familiar with the negotiations said today.
The boards of both companies approved the deal over the weekend and an announcement is expected Monday morning, the source told The Associated Press on condition of anonymity.
Gaining control of Gatorade gives PepsiCo the dominant brand in the $2.5 billion sports drink category, which has been growing faster than colas.
PepsiCo Inc.:美国百事可乐饮料公司。
Quaker Oats Co.:美国贵格饮料公司。
cereal:麦片粥;贵格公司除了生产加得乐以外,还有一种叫做 Cap"n Crunch的麦片粥也很有名。
anonymity:匿名;这个消息是一位不愿透露姓名的人说的。
autographed:亲笔签名的。
Gatorade:加得乐运动饮料;这是价值25亿美元的运动饮料市场中的头号产品。
“Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution,” said John Sicher, a veteran soft drink industry watcher who publishes Beverage Digest in New York.
Rivals of PepsiCo were also vying to acquire Quaker Oats. The board of Coca-Cola Co. abandoned talks to buy Quaker two weeks ago; French food conglomerate Danone SA also backed away from a possible bid.
distribution:销售,营销。
veteran:经验丰富的;这位经验丰富的软饮料行家认为加得乐在百事可乐的旗下会做得更好,因为百事可乐的市场方针与销售策略都比贵格公司要好。
vying:竞争的;百事可乐的竞争对手也想要收购贵格公司,比如可口可乐和法国的食品公司达能集团,可是都没有成功。
conglomerate:集团企业,联合大企业。
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