4A公司招人：麦肯光明

今天，廣告狂人招聘板块正式启动！

第一期为大家推荐的是全球第四大传媒集团IPG旗下的上海麦肯光明广告有限公司。

麦肯光明目前在北京、上海、广州和香港有4个办公室，员工人数超过800人。服务客户包括可口可乐、凯迪拉克、蒙牛、惠氏、高通、海信、饿了么、美的等国内外知名品牌。

媒介策划副总监

Associate Planning Director

Responsibilities:

◆ Understand the environmentalcontext for a marketing challenge or opportunity including marketplace dynamicsand competitive alternatives. Develop deep understanding of the targetaudience, whether B2B buyer, consumer or channel partner.

◆ Including: needs, environment,rational and emotional mindset, attitudes, business and purchasing dynamics,channels of purchase, etc. Effectively communicate these insights to theintegrated agency marketing team to inform marketing strategy and programdesign.

◆ Market POVs

◆ Strategic Recommendations

◆ Positioning Author the “story” tobe communicated via marketing: develops the messaging framework and keymessages to motivate the desired behavior in a target audience.

◆ Messaging frameworks

Target Personas

◆ Creative Briefs and/or ContentBriefs

◆ General advocacy for the targetthroughout the strategic and creative development cycle Be an advocate and“truth-teller”: Help facilitate the creative, interactive and campaigndevelopment process by acting as a resource for internal teams and a consciencefor the target audience. Manage primary and secondary research efforts relatedto the development of insights.

◆ Primary research brief/RFP;vendor evaluation and overall project management including review/collaborationon screeners, questionnaires, reports, etc.

◆ Secondary research collection,review and synthesis.

◆ Please Note: The abovedeion is a core responsibility deion only and is not meant to beall inclusive. Job responsibilities are subject to change at any time.

◆ Conclusions and recommendationsbased on research. Understand and champion program best practices within keysegments, such as channel marketing, vertical marketing and relationshipmarketing in general. Collaborate with agency integrated marketing team todevelop marketing strategy based on insights and best practices.

◆ Program definition

◆ Relationship marketing contactstrategies

◆ Program elements/tactics

◆ Measurement/optimization strategy

◆ Partner with account service toset the strategic direction and prioritize the investments for the account.

◆ Strengthen the agency’s clientrelationships by earning the respect and trust of both internal and clientteams.

Requirements:

◆ BA or BS

◆ Minimum 8 years experience in arelated marketing function (public relations, advertising, marketing).

◆ Demonstrable capabilities in theareas of research, analysis, and messaging development.

◆ Firm grasp of the marketingdiscipline in general and business-to-business marketing specifically.

◆ Experience with B2B technologymarketing, IT channel marketing, and ERP software marketing highly desired.

◆ Solid understanding of technologyand technology marketing.

◆ Advanced business writing andoral communication skills.

◆ Proficiency with Microsoft Officeapplications, especially PowerPoint.

CV Submission：Nancy.qiu@mccannwg.com

平面广告制作经理

Associate Producer – Print

Job Deion

◆ Keywords：

Handlepost production for all print jobs for beauty team , from scheduling, quoting, retouching, everything up to final material deliver

Responsible for product print shoot from bidding , shooting and up to FA

Schedulingfor daily print work between creative and retoucher

Communicatewith vendors and quality control to ensure high quality of work can be delivered on time

Keep track on the financial status of all print jobs, internally with company finance and externally with vendors, ensure vendors bill the company on time.

Handlepost production for adaptation TVC

Handle Print usage rights request from other countries with international coordinator

Continually develop & maintain good relationships with print suppliers

Translate the retouching brief for foreign vendors

Assist vendor set up under company system

Assist in billing as needed on all production jobs

CV Submission：Nancy.qiu@mccannwg.com

客户总监（医疗保健）

Account Director –Healthcare

Responsibilities:

◆ Works closely with all agenciesdepartment staff to develop and implement strategic project plans.

◆ Has a thorough understanding ofthe planning, creative and production processes.

◆ Proactively gathers the necessaryinformation to plan and implement each client project.

◆ Provides timely issuance of alldocumentation: proposals, project initiations, creative briefs, estimates,timelines, meeting summaries, and status and budget reports.

◆ Manages project schedules andensures project deliverables are delivered on time and on budget.

◆ Produces client budgets andestimate updates.

◆ Manages client project internaland external communication and documentation.

◆ Works in a proactive manner toprovide client campaigns with the greatest amount of added value throughcommunications.

◆ Analyzes client input, togetherwith background knowledge, research, field feedback, etc., to produce fullcommunications plans.

◆ Writes Client Contact Reports;reviews important developments.

◆ Manage team members and training& coaching them.

Requirements:

◆ To be successful in this role,you will either need to come in with the skills and experiences below, or bepositioned to quickly master them:

◆ At least 5-9 years’ experiencein account management role, 4A agency+ healthcare industry experience.

◆ Mature team managementexperience.

◆ Good understanding on healthcareindustry and healthcare MKT.

◆ Must be extremely organized,detailed and accurate.

◆ Ability to multi-task in a fast pacedwork environment, working well under pressure juggling multiple projects anddeadlines.

◆ Highly skilled in building andmanaging project schedules and timelines.

◆ Ability to oversee programsthrough project lifecycle, ensuring deliverables is met on time.

◆ Experienced in providing solutionoriented problem-solving approach.

◆ Solid Chinese experience; Fluentin English oral & written.

CV Submission：Nancy.qiu@mccannwg.com

资深客户执行/客户执行

Senior Account Executive /AccountExecutive

Responsibilities:

◆ Participates in making thestrategy and direction of client’s branding.

◆ Assists in attending clientconference, writing meeting minutes and making sure the communication betweenboth sides accurately

◆ Establishes and maintains thedocuments of client, including in the process and results.

◆ Gathers and analysis the informationin the industry, to provide the necessary resource and decision for supportingproject.

◆ Deliveries the requirement fromclient to internal department

Requirements:

◆ To be successful in this role,you will either need to come in with the skills and experiences below, or be positionedto quickly master them

◆ At least 1year’s experience in 4Aadvertising company. TVC production experience plus

◆ Ability to express therequirements from client side accurately, and tracks the suggestion of clientand gives the feedback on time

◆ Good communication skill, workingwell under pressure juggling multiple projects and deadlines

◆ Fluency in English and Chinese,solid Chinese experience

CV Submission：Nancy.qiu@mccannwg.com

办公环境一览

HR请注意

即日起

廣告狂人免费发布招聘信息

第一批名额仅限4A广告公司

ps：本文只证明了一点，学好英语很有必要...

每天中午11点半，不见不散 ▼

你说你喜欢雨，但是你在下雨的时候打伞

你说你喜欢太阳，但你在阳光明媚的时候躲在阴凉的地方

你说你喜欢风，但是在刮风的时候你却关上了窗户

这就是为什么我会害怕你说你也喜欢广告

因为你连“廣告狂人”都没有关注...