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这个位置是上海基地
关注微信官方账号,后台回复“上海”,在上海多找工作!
角色
这是一个很好的机会来提供短期和长期的分类和营销策略。推动销售和利润增长的新类别,使玛氏食品成为增长最快的餐饮公司。您将领导万事达食品的营销团队,并管理端到端的产品组合、类别和品牌增长战略,包括创新、渠道战略和推动持续渗透增长的沟通。
主要责任
Lead development of the Mars Food Australia portfolio strategy, to meet local growth ambitionsLead the development of MasterFoods brand strategic framework, compass, narrative, architecture for communication designDelivery of operating plan to guide and lead the strategic development and implementation of the plans to deliver growth of MasterFoodsLeadership of local deployment of global strategies and assigned global initiativeWork closely with stakeholders to ensure translation of NPD & brand activations into customer ready materialsLead a brand and digital team to develop brand growth strategies and annual plans理想候选人
Relevant business degree / qualificationInspirational marketing leader who is highly experienced in brand building through strategy, innovation and executionStrong experience collaborating with and managing stakeholders and ability to communicate at all levels of our organizationProven leadership skillsAbility to influencing senior stakeholders and management teamsPrevious digital media and content experiencehttps://cn . LinkedIn . com/jobs/view/marketing-manager-at-% E7 % 8E % 9B % E6 % B0 % 8F % E9 % A3 % 9F % E5 % 93% 81-1217576640?trk = guest _ job _ details _ job _ title
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