【白酒小糊涂仙酒官方网站】“中国古代创作杰出作品”小混乱仙真藏

“为国民造酒”-糊涂的船主x OCD

灵山秀秀

黄金产地

传统工艺

质量一致

糊涂的精灵

安心沉淀酿造好酒

Beautiful mountains and rivers，

黄金生产区域，

Traditional crafts，

Consistent quality、

小户图贤

crafted excellent liquor with peaceful mind。

——

——国民浓浓的香气，滴都是智慧——

关于小混乱精灵| ABOUT小胡图贤

糊涂的船主在被称为“美洲江”的赤水江边，以天独厚的注射土壤、优质的高粱和纯净甜美的水源等自然条件继承传统酿造工艺，结合现代生物技术，在自然熟悉的特定环境下创造出独特风味的浓香型愿望船阵场。其酒体清澈透明，储藏香纯正浓郁，口感柔和柔和，陈香悠长，世品下极有含蓄的东方风情。

小户口县was blessed with natural conditions such as the unique cinnabar soil on the shui river，Known as the ' beautiful liquor river小户口县陈仓was crafted With high-quality sorghum，Pure and sweet water sources . it has also inherited the traditional wine-making

产品视觉表达的升级

01/标志升级

原来logo表现陈旧，视觉上没有品牌知名度，组合方式不方便应用。新的标志表现形式现代、国际化，图形、文字标记易于在不同媒体上运用，更具有视觉美感。

02/字体升级

原来品牌字体是电脑字体，缺乏品牌特质。同时字体横向笔画太细，不利于工艺实现和识别，经过我们的综合考虑，重新设计了品牌字体。新品牌字体对原字体的感觉简化了笔画，使文字结构更清晰，字体气质更高贵，更有辨识力。

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03/ 主视觉升级

原有的主视觉边框缺口过多显得凌乱，整体缺乏细节体现。新视觉边框缺口边框做了柔化处理，空白部分用字体线条扩展成底纹，显得细节丰富。广告语换成“小糊涂·大智慧”体现当前品牌的文化价值，字体变为与品牌字体相似的宋体字，整体视觉更加和谐统一。

04/ 飘带升级

原有飘带缺少细节体现，缺乏精致与品质感，不能为产品带来品质感的提升。新飘带加入了大量的细节设计，体现出精致的品质感，增加了产品视觉的丰富性，提升了产品整体的质感。

05/ 瓶型升级

在原有茅型瓶的基础上做平面切割设计，跳脱普通茅型瓶的视觉造型。

▼ 设计理念 | DESIGN DESCRIPTION

小糊涂仙·臻藏在瓶盒用色方面打破白酒产品以往的颜色格局，选用紫红色搭配金色，内敛中带有一丝神秘，华贵中又带有几分优雅，如小糊涂仙酒一样是耐人寻味的心动，完美契合品牌的全新定位——“国民浓香，小糊涂仙”。

XIAOHUTUXIAN·ZHENCANG broke the traditional color pattern of liquor products interms of the bottle box color. It selected purple-red and gold, with a hint of mystery, and a bit of elegance in the luxury, which is as intriguing as XIAOHUTUXIAN. It perfectly fitted the brand's new positioning-"national fragrance, XIAOHUTUXIAN".

▼ 产品设计 | PRODUCT DESIGN

瓶身肩部在正面进行平面切割的设计处理，类似人的肩膀，挺立伟岸，充满力量，符合精英人群的气质。保留茅形瓶的同时又跳脱出普通茅形瓶的视觉造型，线条精炼简约，呈现出时尚大气的感觉。

The shoulders of the bottle body were designed with a plane cut on the front, similar to the shoulders of a person, standing upright and full of strength, in line with the temperament of thee lite. While retaining the thatch-shaped bottle, it also escaped the visual shape of the ordinary thatch-shaped bottle. The lines are refined and simple, showing a stylish atmosphere.

礼盒与瓶身底部的条纹灵感来自于赤水河，将水波意象表达。自由飘逸的水波线条寓意人饮酒后飘忽欲仙的状态。

The stripes on the bottom of the gift box and the bottle were inspired by the Chishui River, expressing the image of water waves. The free and elegant water wave lines implied the state of ecstasy after drinking.

蓝色飘带设计为系列产品的一个识别符号，从礼盒延续到瓶身，是点睛之笔也是臻藏的视觉符号特征。

The blue streamer was designed as an identification symbol for the series of products, which continues from the gift box to the bottle body. It is the finishing touch and a visual symbol feature of the collection.